Wednesday, October 5, 2011

The Appeal of Amanda Knox

There is much discussion today concerning the role of public relations in the overturning of Amanda Knox's conviction for the murder of her roommate, Meredith Kercher. Shortly after Ms. Knox was arrested in 2007, her family hired Gogerty Marriott, a Seattle public relations agency to deal with the initial barrage of media inquiries. Over the past four years the agency, along with friends of Ms. Knox and her family, conducted a public relations campaign on her behalf. Ms Knox's supporters contend that the media campaign was necessary to counter the negative image of Ms. Knox presented in the British and Italian press. Not surprisingly, the Italian prosecutors contend that those acting on Ms. Knox's behalf used the media to interfere in the case. Both the New York Times and Wall Street Journal published articles today examining the controversy: