Because you also need to win in the Court of Public Opinion
Thursday, August 5, 2010
Always Be Prepared
I have been helping a client with media training this week. It is extremely important that corporate representatives be prepared with a message and talking points before going out to face the cameras. The representatives should also be coached through a session where they face likely questions and have formulated answers that are both credible and advance the corporate message. If you follow the link below, you will see an instance where a corporate representative was unprepared to go on camera.
From December, 2015 to January, 2017, I served as the seventh Presidentially nominated and Senate confirmed Chief Counsel for Advocacy, U.S. Small Business Administration. I have practiced law for more than 35 years, as a litigator in a major law firm and as General Counsel of the American Bar Association.
The views expressed in this blog are my own.