Emmy Award winning title sequence of HBO's Game of Thrones to frame the lawsuit as the Game of Food Trucks, a game (or lawsuit) that their clients must win to survive.
In July the Chicago City Council passed an ordinance that allowed food trucks to roam the streets from 5 a.m. to 2 a.m. and to serve food prepared on the truck. However, the ordinance prohibited a food truck from parking within 200 feet of a restaurant, and required the trucks be outfitted with a G.P.S. device so that the truck movements and locations can be monitored.
The lawsuit challenging these restrictions was filed November 13, 2012. Here is the video the lawyers produced that accompanied the filing of the suit:
Is something like this effective? The lawyers from the Institute for Justice included a link to the video in their press release announcing the suit had been filed. The local PBS outlet, WTTW, produces a program where a panel of journalists recap the week's news. On the November 16, 2012 show, they begin a discussion of the food truck ordinance and the lawsuit at the 12:20 mark. Chicago Tonight: The Week in Review: 11/16 | Chicago Tonight | WTTW. Judge the effectiveness for yourself.
Finally, in case you have not seen it, here is the title sequence from Game of Thrones:
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